Colette · Grubbs

Human-in-the-loop CX

Human& AI

We help support and sales teams deploy AI without breaking what makes them good.

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Colette Grubbs, founder

What we do

Two ways to work with us.

Implementation/ implementation

AI implementation without the chaos.

For teams bringing AI into an established support or sales function. We protect your people, workflows, and the customer trust you've already built.

  • Journey map + broken-handoff audit
  • Escalation logic your team trusts
  • Change plan for the humans doing the work
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Deployment/ deployment

AI agents for teams you haven't built.

For companies that need coverage now — but can't yet justify the headcount. We design and stand up AI agents that fill the gap without pretending to be human.

  • Scope + voice + escalation triggers
  • Deployed in your existing stack
  • Handoff playbook for when humans take over
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Live handoff

The right moment, human.

When AI escalates, your team is ready — not surprised. We design the handoff so the customer feels continuity, and the human feels prepared.

Readiness
Human readiness88%
Escalation path definedReady

Industries we support

Where a bad handoff costs the most.

Three industries where we've seen AI raise the stakes — and where getting the human moment right is worth everything.

Hands packing a boutique retail order in soft daylight

E-commerce & Retail

Elevated spend, elevated expectations. AI keeps the routine moving so your people can save the sale.

Modern financial workspace with laptop and notebook

Financial Services

Trust and stakes are inseparable. AI handles the volume, humans handle the moments that decide loyalty.

Modern minimalist SaaS support desk with headset and laptop

SaaS & Tech

Strategic accounts need more than self-serve. Deploy AI agents where you're understaffed, keep humans on the high-stakes tickets.

Next step

Map the moment that matters.

A first conversation about where your customer experience needs a human — and how to make sure they're ready.

Book a first conversation
Colette Grubbs
You'll be talking to Colette.